Calee Lucht has 30 years of experience crafting communications for an array of enterprises, from higher education to creative solopreneurs to startups.

She loves creative strategy + strategic creativity, and takes pride in crafting words, concepts, and experiences that don’t just communicate or manipulate—they resonate.

True to her nature as a multi-passionate writer, coach, and creative, the thread that weaves through all of her work is a deep desire to help gamechanging individuals and businesses reconnect to the vibrance, brilliance, and integrity of our whole humanity—together.

And maybe… have a little fun while we’re at it?

  • Copywriting + copyediting

  • Articles

  • Creative marketing

  • Web content

  • Blogs

  • Internal communications

  • Marketing collateral

  • Scripts

  • Pitches

LONG-FORM

I wrote these articles for The Perpetual You, a gorgeous, limited-run magazine dedicated to celebrating women creators.

WEB CONTENT

This sampler of articles showcases graduating students at Harvard Kennedy School (HKS). With a goal of attracting prospective candidates, we adopted a two-pronged strategy: to highlight the variety of ways students make an impact around the world, and to publicize the breadth of courses and experiences available in the HKS degree programs.

Sample blog posts for my transformation coaching practice.

SOCIAL MEDIA

I conceived the creative strategy, interviewed students, and collaborated with a designer and photographer to launch this Instagram campaign as a way to highlight the many ways Harvard Kennedy School is committed to eliciting the best of leadership from its students. The following posts are a few samples from the series.

MARKETING COLLATERAL

This brochure was created for high-level donors to Harvard Kennedy School’s capital campaign. The goal was to foster engagement and retention of major donors by showcasing the specific impact of their charitable giving and partnership.

CREATIVE

Words + Art = Alchemy